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Everyone.net
Email
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SEARCH ENGINE
MARKETING
In
the ever changing world of internet marketing, search engine
and directory rankings are still the top way to get traffic
to your site. 86% of all web traffic comes from the top
dozen search engines and directories.
This site is dedicated to helping you find ways to market
your site on the internet using the different search
engines, meta search engines and directories and their
individual methods of submission. Some search engines still
have free submission and/or have recently adopted the 'pay
per click' strategy. Others have dropped free url submission
completely and are by paid inclusion only.
As a further resource on this site we offer you an
opportunity to register your domain name with our sponsor --
MyDomain.com,
a subsidiary of Namezero.
A known leader in the domain name industry, MyDomain.com
offers free DNS Management services for your domain
regardless where you registered
it!
Hot Marketing
Tips
Before you
market your website to the search engines and directories,
here's some very important rules to help you achieve high
rankings.
1.
Avoid
building a web site with frames.
Search engines look for text to index when they spider your
web page. When a search engine spider views a framed page,
it can't read any text within it to tell search engines what
the site is about. Flash animation and large graphics can
have the same effect as frames, but there are workarounds to
counter this.
2.
Make
sure the keywords in your meta tags match the visible text
on your site.
Meta tags, such as the meta description of your site and
the meta keywords (or phrases), are the eyes to the search
engines for the meta data. This data tells the search engine
what your site is about. If these tags don't match the
visible text on your site you could get penalized in your
sites' rankings.
3. When submitting your site to Directories don't submit
an unfinished site or one with broken links.
When you submit your site to a directory it will be
reviewed by an actual person, not scanned by a search engine
robot. You may not get listed if your site is unfinished or
has too many broken links.
4. Be very careful when writing your description for a
directory.
When writing your site description keep it short and
direct and try to get one or two keywords or phrases in it.
Don't over do it and stuff it with too many keywords or you
may be considered spamming the directory. The editor
may re-write your description and leave out an important
keyword that your site would have been found by. It doesn't
matter what your meta tags or text are on your site.
You'll be searched at a directory based only on the words
in your title and site description that the editor has
written.
5. Always submit your site manually to the search
engines.
The rule of submission is: one page - per site - per day to
avoid your site being dropped, or even banned for life, as
spam. The best free submissions that are un paid are at
Google and Altavista.
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